W. David Ward
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Life imitates art – in a Walmart world.

Excerpt from Time Enough - 1999 – Chapter 10 – p. 131


In this scene, set in Andy's 'local,' I recap some the the previous year's events, including a trip to the U.S. to exhibit work (in Seattle, Portland and Jackson, Wyoming) and to look for gallery representation 'south of the border.' This is only a very short excerpt, but I hope to convey the fact that certain galleries have been in lock-step with the larger 'retail' world for a very long time now. Outsourcing production of the 'commodity' in which they dealt, to maximize profits without any regard for producer or consumer (or even for the sustainability of the business model as a whole) is just one of the tricks:




    “I discovered a whole new wrinkle. I’ve been very lucky with the gallery in Vancouver – except for those last two paintings of course – for a lot of places though, art is just a business. So this is the latest scheme: normally, a gallery pays its artists fifty or sixty percent of the sale price of a painting. But, that’s not enough anymore, apparently. Some of them have started importing large oil paintings by classically trained Chinese and Russian painters. The artists get paid pennies on the dollar, of course. Perhaps they make a couple of hundred bucks – who knows really, in those places most people seem to have to work for slave labour wages – then the gallery sells a piece for $10,000, say, and makes a nice $9,800 profit. If they sell the work of a local artist, it’s a standard split, so the profit is a fraction of what they make on a container load of stuff from China. ‘It’s economics, David.’ They were upfront with me, at least. I suppose I should be thankful for that, but it all seems very short-sighted, the gallery owner who told me this actually owns a couple of my paintings. I would have thought he might want to promote the artists he collects himself at least.”

    “That is a bit cut-throat, isn’t it?” [said Andy]

    “There are galleries that build artist’s careers – they’re like investment advisers
really – and then there are the ones that are in it for a quick buck. So I’ve been trying really hard to get to the States, but things keep happening in Canada to pull me back...”

   

 





This first (very limited) publication of Time Enough has been rushed to press in time for the holidays (and also, as you will see, in time for another significant anniversary). Next month, I will continue speaking on the subjects introduced here, and, if you have already ordered a copy online (or do so by Feb 2014 ) please sign my Mailing List and/or come out to one of the upcoming events – these discussions will be of particular interest. (check the 'Events' page from time to time, to see when and where, or follow the debate online).

Time Enough
Lily Publications
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